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Searching thru JSTOR - Elena's Journal
Searching thru JSTOR
Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption, by Robert V. Koznets

Abstract: In this article, I examine the cultural and subcultural construction of consumption meanings and practices as they are negotiated from mass media images and objects. Field notes and artifacts from 20 months of fieldwork at Star Trek fan clubs, at conventions, and in Internet groups, and 67 interviews with Star Trek fans are used as data. Star Trek’s subculture of consumption is found to be constructed as a powerful utopian refuge. Stigma, social situation, and the need for legitimacy shape the diverse subcultures’ consumption meanings and practices. Legitimizing articulations of Star Trek as a religion or myth underscore fans’ heavy investment of self in the text. These sacralizing articulations are used to distance the text from its superficial status as a commercial product. The findings emphasize and describe how consumption often fulfills the contemporary hunger for a conceptual space in which to construct a sense of self and what matters in life. They also reveal broader cultural tensions between the affective investments people make in consumption objects and the encroachment of commercialization.

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Current Mood: amused amused

4 comments or Leave a comment
banditess From: banditess Date: April 10th, 2008 06:49 pm (UTC) (Link)
that is AWESOME and makes me feel not as bad about wanting to do my fieldwork research proposal for ANT390 on cosplayers.
akaneko From: akaneko Date: April 11th, 2008 12:34 am (UTC) (Link)
There're some number published articles out there about cosplayers in an anthropological perspective. You wouldn't be the first person to do it by any means, even if it's not the most common subject of academic inquiry.
(Deleted comment)
elena From: elena Date: April 11th, 2008 01:47 am (UTC) (Link)

Re: Searching through liberal arts BS

A part of the reason why its funny is because of the vocabulary.
radanax From: radanax Date: April 11th, 2008 02:02 pm (UTC) (Link)
I want to read this.
4 comments or Leave a comment